Former PlayStation chairman sees exclusivity as ‘Achilles’ heel’ of industry, urges companies to ‘get that funnel wider’

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Former Sony Interactive Entertainment (SIE) chairman Shawn Layden addressed the challenges facing the modern games industry in a brand new interview, calling console exclusives the “Achilles’ heel” of the video games landscape. 

Speaking with VentureBeat, Layden stated: “When your costs for a game exceed $200 million, exclusivity is your Achilles’ heel. It reduced your addressable market. Particularly when you’re in the world of live-service gaming or free-to-play. Another platform is just another way of opening the funnel, [and] getting more people in. In a free-to-play world, as we know, 95% percent of those people will never spend a nickel.