Apple Vision Pro launches in retail stores – here’s how to sign up for a demo

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Apple Vision Pro is finally out in the real world, at physical Apple Stores across the US, giving most people their first opportunity to touch, feel, and experience what Apple likes to call Spatial Computing.

It felt almost odd to be standing in the rain outside of Apple’s glassy Fifth Avenue flagship store on Groundhog Day and not be wearing my Apple Vision Pro. I’d barely removed the mixed reality headset in my first two days of testing the Vision Pro and the real world felt a bit flat. Until that is, Apple CEO Tim Cook opened the swinging glass doors and opened the proverbial floodgates to new and soon-to-be-new Apple Vision Pro owners.

It is something of a tradition for Cook to usher in every new product at Apple’s Central Park-adjacent location but this moment was different, maybe bigger. It has been almost a decade since Apple launched a new product category (see the Apple Watch) and so expectations were high.